Every homeowner you don’t reply to in 5 minutes hires the contractor who did.

The math is unkind

By the time most contractors see the lead, the homeowner has already talked to three competitors.

Industry average response time for remodeling leads

4–6 hours

Field service businesses replying within 5 minutes

0.1%

Conversion rate at 5-minute vs. 24-hour response

9× higher

Leads that disappear without ever saying “no”

~60%

BriefLead makes sure you’re not the contractor still drafting a reply when the homeowner has already booked someone else.

How it works

1. Step 01

   A homeowner fills out the form on your website

   No new tool to learn. No new tab to check. Your existing intake form, your existing website. We sit in the middle, quietly reading.

2. Step 02

   Within 60 seconds, a one-screen brief lands in your inbox

   Project type, budget fit, lead tier (HOT / WARM / COLD), what to ask next, and a copy-paste-ready first reply. Read it in 30 seconds from your phone. No app to install.

3. Step 03

   You reply in 5 minutes. You win the job.

   While most remodelers are still hours behind, you’re already booked for the walk-through.

What lands in your inbox

A real brief, the way it arrives. Read it in 30 seconds. Reply in 5 minutes.

Pricing

Simple monthly pricing. Pay for the leads we triage.

Lead = one homeowner form submission we process into a brief. Site visits, repeat homeowners (same email within 24 hours), and obvious spam are not counted.

See BriefLead use one of your real recent leads.

Paste in 3 of your last homeowner intake forms during a 20-minute Zoom. We run them through BriefLead live. You see the briefs we’d have sent you — for your actual leads. No commitment, no card required.

Common questions

Don’t I already get notified when someone fills out my form?

You get a raw form dump. We send a 30-second brief that tells you whether it’s a HOT lead, whether their budget is realistic, what to ask next, and a draft of your first reply. The form notification is data. The brief is a decision.

Won’t AI write bad replies that hurt my reputation?

We don’t send the homeowner anything. The brief goes to YOU. Your first reply, on your phone, in your voice. We just save you the 30 seconds of reading the raw form.

Do I have to switch from my current CRM?

No. BriefLead sits in front of your existing form. The brief lands in your normal inbox. Your CRM doesn’t change.

What if I get 200 leads a month and you can’t keep up?

That’s the Scale tier — we handle it. If you go over, $2 per extra lead, no surprise bills. We email at 80% of your cap so you can upgrade ahead of time.

Why LA County specifically?

That’s where we started. We’re pilot-priced for LA County residential remodelers. The product works anywhere — we just haven’t tuned local context for other regions yet.

What happens if I cancel?

Your account closes at the end of the current month. No early-termination fee. Your homeowner forms stop being processed; everything else (your form, your CRM, your inbox) keeps working exactly as it did before.